For example, there was the conscription of consumption.’ You rule with the brains and the buttocks, never with the fists. ‘Government’s an affair of sitting, not hitting. Ending is better than mending, ending is better than mending, ending is better…’ ‘ But old clothes are beastly,’ continued the untiring whisper. ‘Liberalism, of course, was dead of anthrax, but all the same you couldn’t do things by force.’
‘I do love flying,’ they whispered, ‘I do love flying, I do love having new clothes, I do love …’ “ In the nurseries, the Elementary Class Consciousness lesson was over, the voices were adapting future demand to future industrial supply. That pattern is loosely repeated throughout the passage, with the parts about consumption in bold. The subliminal messaging about consuming, then subliminal messaging about the government and history, and then a conversations between two characters in the novel. It may be a bit hard to follow, understand that three things are happening at once. Hence, soma.Īs for the materialism, below is an example of how it is promoted through subliminal messaging to children. With the spirit neglected or ignored, something must be used to fill that need.
Soma, the magic pill with “all the advantages of Christianity and alcohol none of their defects,” is actually just the means to make up for the overall orientation of society toward the material side of man. All of the propaganda is designed to instill a loyalty to the established economic order. In some cases, there are speakers directly under the mattresses or pillows of infants. To achieve such control, the government breeds different classes of people and then brainwashes them through verbal, subliminal messaging in nurseries. While sex and soma are themes few can forget from Aldous Huxley’s Brave New World, a deeper current that runs through the book is actually the government-managed economy, with its desires for employment through industrial production and massive, conspicuous consumption.
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